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Primeway.Advisory
The argument

No heritage to sell. A method instead.

We have no league tables to wave and no decade of returns to frame. What we have is an opinion, an exit and a date for every position we recommend — and a written record of the ones that did not work. Five reasons to consider us below, and five reasons to walk away underneath them.

i

Research

Research precedes opinion.

A position gets a written thesis, an entry, an invalidation level and a date before any capital moves. If it cannot be argued in two paragraphs, it does not get recommended.

Written thesis and exit on every position
ii

Independence

Independent, and able to prove it.

No proprietary book running against the views we publish, no soft-dollar arrangements, no undisclosed rebate on the venues we introduce. Where an interest exists, it is disclosed in writing before you decide.

Conflicts disclosed in writing, per engagement
iii

Scope

A genuinely global vocabulary.

Metals, energies, base metals and the dollar — priced where they are actually priced, on international venues, rather than through the narrow lens of a single local exchange.

COMEX · NYMEX · ICE · CBOT · LME
iv

Fiduciary

A fiduciary spine, in writing.

Non-discretionary by default. Your account is opened with your broker, in your name. We never take custody of client cash or positions, and that boundary is documented before the first meeting ends.

No custody of client cash or positions
v

Record

Written down. Including the losses.

Every recommendation, every change of mind and every closed position is logged. The quarterly letter reports the trades that did not work with the same detail as the ones that did.

Quarterly letter, signed by a named principal
Side by side

The comparison, in plain language.

Not every firm on the other side of this table is doing something wrong. But you should know which model you are buying before you sign, and most people never ask.

DimensionPrimewayThe typical shop
Custody modelNon-discretionary — you decideOften discretionary
Fee structureFlat retainer, agreed in writingPerformance fee, commonly
Conflict disclosureWritten, per engagementVerbal, if at all
Research accessPublished free, to anyoneClients only
Position thesisWritten before the entryReconstructed afterwards
Market coverageInternational venuesLocal exchange only
Track recordLosses reported in fullWinners in the brochure
The other side

Five reasons to walk away.

A firm that cannot write this list has not thought carefully about who it is for. If any of these describe you, we would rather you found that out now than three months into a retainer.

  1. 01

    You want someone to trade the account for you. We are non-discretionary — every ticket needs your instruction, and if you want that decision taken off your hands, we are the wrong firm.

  2. 02

    You want a number for next year's gold price. We will not give you one, and we are suspicious of anyone who will.

  3. 03

    You want a long track record to lean on. We are a new house. Our process is documented; our decade is not yet run.

  4. 04

    You want the cheapest possible execution above all else. We optimise for a venue that pays you back reliably, which is not always the venue with the tightest advertised spread.

  5. 05

    You are trading money you cannot afford to lose, or money that is borrowed. In that case the honest advice is to stop — and we will say so rather than take the retainer.

Begin a conversation

Come sit with us. The coffee is on the desk.

The first consultation is free and carries no obligation — an honest hour about what you hold, what you are trying to protect, and whether we are the right firm for it.

Mon–Sat · 10:00 – 19:00 PKT · Lahore

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